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Durable collection for dirt and freeride
With its new Forty1Thirty collection, the Scottish bikewear brand Endura is entering territory that was previously dominated by skatewear and urban workwear. The unisex line, specially designed for session riders, is aimed at bikers from the dirt, slopestyle, BMX and MTB freeride sectors - in short, anyone who knows what it means to get back up after a fall and keep going until the trick is perfect. The collection comprises a total of ten items, including a coach jacket, a waistcoat, a fleece, a hoodie, various shirts as well as long trousers, shorts and socks.
Design expertise from the skateboard scene
In order to bring the right style to the collection in addition to the desired durability and performance, Endura has secured the expertise of Doyenne. The women-run design studio from Glasgow has made a name for itself thanks to its many years of experience in the skateboard scene and is now bringing this perspective to the world of bikes. The result of this collaboration is a unisex line that focuses on inclusive sizes and is deeply rooted in session riding. Thanks to the modern, lifestyle-orientated cuts, the pieces also cut a fine figure in everyday life off the bike.
Noah Bernard, SVP at Endura, explains the philosophy behind the new collection:
Session riding is about more than just freedom. It's about creativity. Expressing yourself - on and off the bike. For years, this scene was dominated by skatewear and workwear - clothing with an urban touch, but not particularly suitable for cycling. Forty1Thirty is changing that. This collection turns the status quo on its head and combines technical features with streetwear elements. It offers all the durability and functionality you'd expect from Endura - without compromising on style.
Endura Forty1Thirty: Sophisticated details for session riders
Forty1Thirty Coach Jacket
The Forty1Thirty Coach Jacket is a versatile essential for everyday use on and off the bike. With its clean silhouette and extended back, it offers protection while riding. The relaxed unisex cut is designed for a universal fit, while the lined lining should keep you warm even during sessions that last until after sunset. Practical features such as a zipped chest pocket for small essentials and front and rear slit pockets round off the concept. Price: 140 Euro >> available here.
Forty1Thirty Vest
The Forty1Thirty Vest follows a similar approach and is particularly suitable for transitional weather and all-day sessions. It also comes with a relaxed fit, padded lining and an extended back for secure riding comfort. Features include a chest pocket with zip, a patch pocket with embroidered logo and slit pockets at the front and back. Price: 100 Euro
Well thought out from fleece to sock
Forty1Thirty Fleece
The Forty1Thirty fleece stands out from conventional fleece products thanks to its textured fabric with wool content. It is designed to combine warmth and style - whether on the bike or in your free time. The casual unisex cut is complemented by zip pockets for essentials and a two-way front zip for flexible style. Price: 130 Euro >> available here.
Forty1Thirty Hoodie
The Forty1Thirty hoodie is made from heavy organic cotton fleece with a loopback inside and a lined hood with drawstring. Kangaroo pockets and a full-length zip are designed to provide flexibility when it gets warmer. Price: 90 Euro
Forty1Thirty S/S Tee
In terms of shirts, the collection offers both a long-sleeved shirt and a short-sleeved T-shirt made from organic cotton in heavy quality. Both come in a loose cut and with striking prints. Price: 45 Euro
Forty1Thirty Polo
The Forty1Thirty polo stands out from the standard polo with its side pockets with drawstring and collar with zip. Made from heavy organic cotton, it is designed to retain its shape and impress with its practical details. Price: 70 Euro
Robust trousers for intensive sessions
Forty1Thirty Trousers
The Forty1Thirty Trousers have been specially designed for freedom of movement when biking. The relaxed cut, reinforced seat area and adjustable waistband with strap and buckle are designed to ensure a secure fit. A back pocket with slit opening and front and back pockets with zip keep your essentials safely stowed away. Price: 100 Euro >> available here.
Forty1Thirty Shorts
The Forty1Thirty shorts follow a similar concept and present themselves as an everyday all-rounder for use on the bike, in your free time or anywhere in between. The casual cut, robust fabric and secure pockets make them a practical companion, while the subtle print, clear branding and adjustable waistband ensure comfort and flexibility. Price: 90 Euro
Forty1Thirty Socks
The collection is completed by the Forty1Thirty socks, which are designed to round off the outfit with optimum support, comfort and matching style. Price: 25 Euro
