MYBIKE readers' survey 2024: These are our readers and their favourite brands

Since 1998, Delius Klasing Verlag with its media brands TOUR, BIKE, EMTB and MYBIKE Europe's largest bicycle market studies at fixed intervals.

• 22.524 Participants
• 466 raised complete wheel marks
• 2.382 Collected accessory brands

Bike market study: This is the typical MYBIKE reader

2284 participants responded to this year's MYBIKE reader survey. 88 per cent of MYBIKE readers are Male and on average 59 years old. It was mainly men who took part in the study. However, it can be assumed that the proportion of ambitious female cyclists is higher than the proportion of participants would suggest. However, it is mainly men who are particularly enthusiastic about tests, technology and innovations in sports equipment.

Cycling is an attractive leisure activity for me. - Answer option in the MYBIKE bicycle market study

This statement was confirmed by 97 per cent of respondents.

The proportion of people who more than 1,000 euros per month The amount of free time available to participants is around twice as high as the average for the population.

Around two thirds of readers describe themselves as Everyday and leisure riders and use the bicycle to a similar extent as a means of transport in everyday life and for leisure.

69 per cent of them already drive a Trekking/touring bike. It also owns half additionally an e-bike. Nevertheless, the purchase potential is high: 43 per cent are planning a new purchase within the next 1-2 years. 68 per cent of readers have made a new purchase in the past 12 months. Cycling holiday undertaken.

>> Fast touring bikes with motor: 6 e-bikes up to 20 kilos in comparison

Sustainability: Important for MYBIKE readers

The importance of sustainable consumption is higher than ever. This applies in particular to the production of wear parts.

For 92 per cent of MYBIKE readers, a Sustainable / environmentally friendly production should be a matter of course these days. As a buyer, you also find it important when companies emphasise their efforts towards sustainable / environmentally friendly production.

More than just a trend: the gravel bike

The gravel bike/cross bike has established itself as a genre in its own right. Riding fun away from tarmac roads and comparatively low purchase costs are the reasons for its success in the bicycle market.

For me, gravel biking means getting away from road traffic and performance-orientation in favour of experiencing nature and having fun off-road. Answer option in the MYBIKE bicycle market study

... confirm 80 per cent of MYBIKE readers. 50 per cent of participants in the MYBIKE study ride a cross/gravel bike, intend to buy one or are interested in one.

>> Gravel bikes in the test: 12 models in the all-rounder check

Have & want: Bike ownership and purchase intentions of MYBIKE readers

The readers of MYBIKE media are enthusiastic cyclists. However, the majority of them are not committed to one type of bike. 34 per cent of them most frequently ride an e-bike, while a further 29 per cent ride a trekking/touring bike without a motor.

Overall, two thirds are considering buying a new bike. Of these, 41 per cent are planning to buy an e-bike. Some of the purchase criteria differ significantly from those of the sporty target groups in the study. Unlike racing cyclists and mountain bikers, test rides and suitability for touring are decisive factors when buying a new bike.

For 66% of all survey participants, battery capacity is more important than weight, MYBIKE reader survey 2024

Readers' Awards: These are the favourite brands of MYBIKE readers

As part of the MYBIKE reader survey, participants were able to choose the bike and pedelec of the year.

>>These models won first place in the "Bike of the Year" readers' poll

• Pedelec of the year: Simplon Silkcarbon TQ
• 2nd place: Giant Explore E+
• 3rd place: Stevens E-Bormio

• Bike of the year: Idworx Rohler
• 2nd place: Giant Fastroad
• 3rd place: Koga Colmaro

The most popular complete wheel brands

1. Idworx
2. Riese & Müller
3. Cube

The most popular drives

1. Bosch
2. Brose
3. Shimano

>> Buying advice: Which pedelec drive suits which rider?

The top 3 lighting brands

1. Busch & Müller
2. Supernova
3. Sigma

>> E-bike lighting: headlights with StVZO approval in the test

Bike locks: these are the most popular brands

1. Abus
2. Kryptonite
3. Trelock

>> Bicycle lock tips: The right lock for every bike - against nasty bike theft

>> Electronic theft protection for your bike: What you can do to prevent theft!

Off on a cycling holiday! These are the most popular holiday destinations

Italy leads the country ranking for sports enthusiasts (BIKE, EMTB, TOUR). The participants in the MYBIKE study prefer a holiday in Germany by a large margin, with Bavaria being their favourite.

1. Germany (55 %)
2. Austria (9 %)
3. Italy (9 %)
4. Other European countries (8 %)
5. France (6 %)

A large number of different sources are used in parallel during planning. Most frequently Tour planning appsfollowed by personal recommendations and specialist magazines.

At the same time, 90 percent of those surveyed organise their cycling holiday themselves and 95 percent also travel with their own bike. The proportion of cycling holidaymakers who make stage trips with changing locations is roughly equal to the proportion of holidaymakers who make day trips from a fixed location.

>>One location, two tours: A short cycling holiday, for example to the Hassberge mountains, is popular with MYBIKE readers.