Based in Taichung, Taiwan, Giant was founded in 1972 and has since become one of the world's leading brands in the bicycle industry. Giant is known for its high-quality bicycles that cover a wide range of disciplines, including road racing, mountain biking, e-bikes, city bikes and trekking bikes.

Giant invests heavily in research and development to utilise the latest technologies and materials to produce bikes of the highest quality and performance.

Giant's top models include the "Defy" and the "TCR" in the road bike segment, the "Trance" and the "Anthem" in the mountain bike segment and the "Explore" in the trekking bike segment. These bikes are characterised by their outstanding performance, innovative design and reliability and are appreciated by cyclists all over the world. Giant's motto "Ride Life. Ride Giant." emphasises the company's commitment to the promotion of cycling and the pursuit of first-class cycling experiences for all.