Canyon, the well-known direct mail order company for bicycles from Koblenz, is taking a significant step towards a stationary presence. On 17 March, the company opens its first store outside the company headquarters in Koblenz. The new location is in Munich's Werksviertel district and covers an area of more than 1000 square metres. With this step, Canyon is responding to the desire of many customers for a direct point of contact where they can inspect and test the bikes before they buy. The store will not only serve as a sales and service point, but will also act as a meeting point for the local cycling community.
Canyon already introduced a kind of predecessor model in 2024. The so-called Collect & Ride service at authorised dealers should provide the servicewhich normally falls by the wayside with mail order companies. However, the store should be more than just a pick-up address for the ordered bike.
According to the direct mail order company, the opening of the store in Munich marks a milestone in the company's history. Until now, the manufacturer has primarily relied on direct sales via the internet, supplemented by the showroom at the company headquarters in Koblenz. Canyon introduced a kind of predecessor model back in 2024. The so-called Collect & Ride service at authorised dealers was intended to provide the service that normally falls by the wayside with mail order companies. However, the store should be more than just a pick-up address for the ordered bike.
With the new location in Munich, Canyon is now expanding its presence and offering customers in southern Germany the opportunity to experience the bikes on site. This could be particularly interesting for those who are about to make a major investment in a high-quality bike and value personalised advice and the opportunity to test ride.
Canyon Store: Focus on advice and service
At the new Canyon store in Munich, comprehensive advice takes centre stage. Interested bikers can obtain detailed information about the various models and get advice from trained staff. A particular focus is on the opportunity to take test rides. This allows customers to try out the bikes under real conditions and find the model that suits them best. In addition to advice, the store also offers a first-class service. Owners of Canyon bikes can have maintenance and repairs carried out here, which was previously often only possible via partner workshops or dispatch to the head office.
Meeting place for the cycling community
Canyon is positioning the new store not only as a sales and service centre, but also as a meeting point for all cycling enthusiasts in Munich and the surrounding area. The company wants to create a place where people can meet who see cycling not just as a hobby, but as a lifestyle. This could take the form of regular events, workshops or group rides. Canyon is thus emphasising the idea of community and creating added value that goes beyond the mere sale of bicycles.
Impact on Canyon's market strategy
The opening of the store in Munich could have far-reaching implications for Canyon's future market strategy. Until now, the company has been known primarily for its direct sales model, in which customers order their bikes online and have them delivered directly to their homes. Canyon's move into bricks-and-mortar retail is a response to the needs of customers who want personalised advice and the opportunity to test ride a bike before making a purchase. It remains to be seen whether this store will be the prelude to a broader expansion into stationary retail or whether it is a one-off step to strengthen the market presence in an important region.
Significance for the Munich location
The opening of the Canyon store is a significant development for Munich as a cycling centre. The Bavarian capital is already considered one of the most bike-friendly cities in Germany and has an active cycling scene. With the new store, this community now has another place to go. The choice of location in the Werksviertel, an up-and-coming neighbourhood with a modern flair, fits in well with Canyon's image as an innovative and design-oriented brand. It is to be expected that the store will not only attract customers from Munich itself, but also from the surrounding area and possibly even from neighbouring countries such as Austria.
Canyon Store Munich: Short & sweet
- Location: Munich, Werksviertel, Gisela-Stein-Straße 7
- Surface area: over 1000 square metres
- Offers: Advice, test drives, service
- Additional function: Meeting place for the cycling community
- Store opening: 17 March and Opening Event on 29 March
- Opening hours: Monday to Friday 11-19 hrs, Saturday 9-16 hrs
Laurin Lehner
Editor
