Laurin Lehner
· 11.05.2025
Just like shopping for other products, buying a bike releases happiness hormones. But first you have to decide what you want so that you are happy with it afterwards. After all, you're investing a lot of money. We'll tell you what you need to consider. Plus the classic questions that bike buyers ask themselves.
When is a frame too big or too small? And what role do personal preferences play in this? Bikers whose height lies exactly between two frame sizes are particularly likely to ask themselves this question. With a height of 1.78 metres, they often have to decide: M or L?
Our tip: Don't rely on the label alone. An M frame from brand A is not automatically comparable to an M frame from brand B. Check the reach value and compare it with a bike that fits you well in terms of size. You should also refer to the manufacturers' size charts. As a general rule, a shorter frame looks more agile, a longer one smoother. The good news is that even if the bike seems a little too short or long after the first ride, you often get used to it quickly. If necessary, you can fine-tune the saddle position and stem length.
Who hasn't been there? You fall madly in love with a particular bike model and only want that one. Out of sheer enthusiasm, you forget to take a look at the equipment. But does the big-hitting enduro bike or the e-freerider really suit your area of use?
Our tip: Think carefully. If you are mainly travelling on tame low mountain trails, 170 millimetres of suspension travel could be a hindrance. However, the same also applies to the powerful 130-millimetre trail bike when you're on holiday in the Vinschgau Valley or occasionally in the bike park. Note: With increasing skills, the suspension travel can be slightly less. More reserves, on the other hand, forgive mistakes in the event of an unsuccessful line choice or landing. The judgement of a bike buddy can be helpful.
You're sure about your choice of bike, but which equipment variant should it be? "Do I need the expensive suspension, or is the cheaper model enough for me?" These are the questions we test editors hear most often from friends and acquaintances.
Our tip: We say you don't have to choose the top model to have fun. When it comes to suspension, mid-range models (such as Fox Performance or Rockshox Select) are often enough - even for experienced bikers. It's similar with the drivetrain: you're usually right with the mid-range model or the second cheapest. However, you will have to compromise on weight. Our advice: Invest the money you save in bike trips or a riding technique course. Because the skill of the rider is more important than the bike itself. Unfortunately.
Of course, business psychology has suitable terms for consumers. For example, there are the "innovators" who always want to be the first and are prepared to pay higher prices. Or the "late majority", who wait to see if a product proves itself and becomes cheaper. As the name suggests, this group makes up the majority of consumers. However, waiting too long is not ideal either, as autumn is suddenly just around the corner.
Our tip: Think carefully about when you would like to have your bike at the latest. Be sure to check the delivery date when buying. If in doubt, it makes sense to choose a bike or model that you can enjoy for the whole season. However, you should definitely like the colour - it's better not to make any compromises here.
Thanks to bike leasing, the market is currently flooded with bikes that enter the refurbished market after three years. Refurbished bikes are used to replace wearing parts, and real bargains can often be found here - especially now that the new bike market is also offering discounts.
Our tip: Compare the prices of discounted new models with those of refurbished bikes. Buy from reputable, renowned refurbished dealers. A one-year warranty is required by law. Inspect the frame for defects, which is particularly important when buying second-hand. If in doubt, take a knowledgeable friend with you. A written purchase contract and the handover of all original documents are also advisable.

Editor