Hausham is around 50 minutes by car from Munich's main railway station. Many people wonder why the US cult brand from Colorado chose this small town with around 9,000 inhabitants in the district of Miesbach. "Why Hausham? Because it's a nice area and there are new legal trails," says Yeti CEO Chris Conroy. Yeti Cycles GmbH looks after specialist dealers in Germany, Austria and the Benelux countries and also acts as a service centre for the Yeti Fox racing team.
Yeti Cycles is an American premium mountain bike brand based in Golden, Colorado.
The company was founded in 1985 by John Parker, who combined a passion for racing with technical innovation right from the start. Yeti became known for its striking turquoise-coloured frames and the legendary "FRO" model ("For Racing Only").
Yeti is currently celebrating its 40th anniversary - and the question arises as to why the US company has decided to open a European headquarters now of all times, in a weakening industry. "We believe now is the right time," says General Manager Axel Brosch. "Yeti is a premium brand - and it has to guarantee first-class and fast service," Brosch continues.
Yeti CEO Chris Conroy ventures an outlook: He expects the market to normalise again by the end of 2025 or early 2026. Yeti's most important sales market after the United States is currently the UK - closely followed by the DACH region. "There is still a lot of potential here," says Conroy.
In contrast to big players such as Specialized & Co, Yeti is a comparatively small company.
According to CEO Chris Conroy, there are currently just 75 employees working for the brand - "ten of whom are engineers", he says proudly. Conroy thus emphasises that technical progress and development work clearly take centre stage at Yeti.
40 years of Yeti Bicycles
In the new showroom in Hausham, near Schliersee, fans can now marvel at historic retro Yeti bikes, purchase merchandise and try out test bikes on the new, legal track of the Gravitation Sports Club (GSV).
For the time being, the bikes will continue to be sold via the constantly growing Yeti dealer network.
The showroom is open from Monday to Friday, from 9am to 5pm.
Showroom in Hausham in the district of Miesbach
In the showroom in Hausham, near Schliersee, fans can now marvel at retro Yeti bikes, buy merchandise or test bikes on the new, legal track of the GSV (Gravitations Sport Verein). The bikes will continue to be sold through Yeti's dealer network. The showroom is now open from Monday to Friday from 9am to 5pm.
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Laurin Lehner
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