Study framework

The study commissioned by BIKE analysed German bicycle brands and manufacturers in terms of their brand awareness, customer loyalty and customer satisfaction. In addition, the respondents' general affinity for bicycles was surveyed in order to obtain a comprehensive picture of the German bicycle market.

Sample

The data was collected as part of an online survey representative of the population, in which a total of 2,517 people aged between 16 and 59 were interviewed. The sample was proportioned and weighted according to the characteristics of gender, age and place of residence in Germany in order to ensure that the population was represented as realistically as possible.

Survey method

An online questionnaire was used, which contained both general questions on bicycle ownership, purchasing behaviour and previous purchasing experience as well as specific questions on individual, randomly selected bicycle manufacturers. In addition, participants also had the opportunity to name other bicycle brands that were not included in the pre-selection, so that a broad range of brands could be taken into account.

Period and scientific management

The project was carried out from 3 December 2024 to 11 December 2024 under the scientific direction of Prof. Dr Gunnar Mau and the German University of Applied Sciences for Health and Sport in Berlin and the Consumer Competence research team.

Data validation

In order to avoid distortions caused by outdated or no longer available brands, the final list of results was adjusted by removing non-German bicycle brands and those no longer available on the market. The German bicycle manufacturers and their brands that showed higher values in each category and therefore a corresponding relevance are shown.