After 2020 already YT Industries-After YT founder Markus Flossmann was replaced as CEO by ex-Amazon manager Sam Nicols, the French investment company Ardian has now acquired a majority stake. This should enable YT to grow more strongly, particularly in the European and North American markets.
The goal: "Development into the world's leading high-performance mountain bike brand"
YT makes this declaration of intent in a press release. With the support of Ardian, the expansion is set to succeed. Nevertheless, the Forchheim-based company wants to remain true to its philosophy and continue to focus on quality, innovation and the community. The management team led by Sam Nicols and Markus Flossmann will continue to lead the company in the future. The two will be supported by Jacob Fatih's company Crealize in implementing the corporate strategy. Jacob Fatih is the second founding member of YT.
Commenting on the acquisition, the investment company Ardian said: "YT is a globally recognised brand that has established itself in the structurally growing international MTB market, which is supported by long-term trends. This successful positioning offers the company significant growth potential. The ambitious and innovative founder and management team combines a strong passion for the product, a highly successful marketing approach and an excellent online distribution model. We are very much looking forward to supporting the management team around Sam and Markus in realising their growth plans."
The transaction must still be approved by the antitrust authorities. The financial details of the transaction are not known.
