Fjällräven Hoja: Swedish outdoor brand launches almost complete cycling equipment
Marc Strucken
· 12.03.2025
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Fjällräven, the Swedish manufacturer of outdoor clothing and equipment, presents Hoja, a new collection specially designed for cycling adventures. The company's decades of experience in the development of durable and functional hiking equipment has been combined with a passion for cycling and experiencing nature.
The name Hoja comes from the Swedish word for cycling for pleasure. According to Fjällräven, this approach reflects the company's mission statement of inspiring people to spend more time in nature. This was preceded by a First collection in cooperation with bike manufacturer Specialized in 2022 and another, already with bags and clothing 2023. Most of the garments are available for men and women and in different colours.
Fjällräven Hoja: Versatile equipment for different purposes
According to the manufacturer, the clothing in the Fjällräven Hoja collection is just as functional, durable and timeless as the rest of Fjällräven's equipment. A particular focus is on versatility: the garments should not only be suitable for cycling tours, but also beyond. This means you can pack less and look good even when taking a break in a café. The collection includes
- Hoja Rain Fox Poncho: Waterproof material
- Hoja Field Suit: Robust one-piece suit for cycling tours
- Hoja Hybrid Shorts: Flexible shorts for different purposes
- Hoja Hybrid Trousers: Versatile trousers for cycling and everyday use
- Hoja Adventure Vest: Lightweight waistcoat with storage space
- Hoja Rider's Wind Jacket: Windproof jacket for cyclists
- Hoja Cap: Functional hubcap
- Hoja Wool T-Shirt: Breathable functional shirt made from wool
Bicycle bags from Fjällräven
In addition to clothing, the Hoja collection from Fjällräven also includes a range of bike bags. Fjällräven emphasises that its decades of trekking experience have given it the materials and technical expertise to produce equipment for a lifetime in the great outdoors.
This is now also reflected in the bike bags. These bags are designed to allow you to optimally stow your equipment on your bike and be equipped for different tour lengths. The following models are available:
- Seatbag: Saddle bag for equipment (1.2 litres)
- Handlebar Pocket: Handlebar bag for small parts
- Seatbag Harness: fastening system for saddlebags
- Seatbag Drybag: Waterproof pannier for saddlebag
- Snack Bag: Small bag for catering
- Frame Bag: Frame bag for additional storage space
- Top tube bag: top tube bag for quick access
- Special highlight: the Expandable Hip Pack!
Adaptability as a core concept
According to Fjällräven, a key feature of the Hoja collection is its adaptability and versatility. This is in line with the company's core intention of producing functional and durable equipment that will last for generations.
This approach is not only environmentally friendly, as less waste is produced and fewer resources are used, but it is also beneficial for customers who invest in high-quality equipment that they can use for decades.
When developing the Hoja collection, the challenge was to create cycling equipment that is as versatile as possible: for a weekend with friends as well as for multi-day bikepacking adventures in the wilderness or the daily commute into the city.
Origin and development of the collection
The idea for the Hoja collection was born after a collaboration with the cycling experts from Specialized in California, where Fjällräven was able to gain insights into the world of cycling. Henrik Andersson, Creative Director at Fjällräven, explains that before this collaboration, the company did not see itself as cycling experts, even though cycling has been normal in Sweden since childhood.
During the Covid lockdown, however, the company has been intensively involved with the cycling world and has learnt from professional cyclists and the US bicycle manufacturer. The product development team at Vinkelladan in Stockholm experimented with the new ideas and Fjällräven in order to transfer their expertise in developing functional and durable hiking products to the world of cycling.
The Fjällräven Hoja collection in detail
Waterproof material: Hoja Rain Fox Poncho
When the weather is just a disaster, the Rain Fox Poncho offers optimum protection. Simply pull it over your helmet and fasten it at the bottom - so you stay dry and can forget about the weather. The numerous ventilation openings ensure that the inside remains pleasantly cool even during intense exercise, even in challenging conditions.
- Sizes S/M-L/XL
- Material 73 % polyester (recycled), 27 % polyurethane
- Oversized fit
- Water column 10,000 mm
- Breathability 10,000 g/m2/24h
- Weight 529 g for size S/M
Hoja Field Suit: Robust one-piece suit for cycling tours
Onsies or overalls - which are all the rage anyway - are back again this year from Fjällräven. The one-piece for anyone who is passionate about cycling and needs numerous practical pockets to store their gear.
The Hoja Field Suit is ideal for those who appreciate the flexibility of stretch fabrics and want to keep their upper body covered on steep climbs or fast rides in the lower handlebar grip.
- Sizes XS-XXL (men) / XXS-XL (women)
- Material G-1000 Air Stretch: 52 % polyester (recycled), 13 % polyester (T400), 35 % cotton (organic quality), 70 % polyester (recycled), 30 % polyester
- Regular fit
- Weight 495 g for size M
Hoja Hybrid Trousers / Shorts: Versatile trousers for cycling & everyday wear
These trousers and shorts are suitable for all activities where freedom of movement is crucial. They are optimised for cycling and designed so that you can wear cycling shorts with a seat pad (bib) underneath. There are reflective elements on the hem that can be folded out to make you more visible in the dark. >> e.g. available here
- Sizes 44-58 (men) / 34-48 (women)
- Material G-1000 Lite Stretch: 52 % polyester (recycled), 13 % polyester (T400), 35 % cotton (organic quality), 88 % polyamide (recycled), 12 % elastane
- Fit/waistband Regular fit/medium-high waistband
- Leg end fixed length
- Weight 311 g for size 38 (trousers) / 202 g for size 38 (shorts)
Hoja Adventure Vest: Lightweight waistcoat with storage space
The multifunctional and practical waistcoat can practically replace (almost) an entire saddle bag and safely store all the important items that are not needed during the ride. It is hard-wearing, has a fit optimised for cycling and can be waterproofed with Fjällräven's Greenland Wax. >> e.g. available here
- Sizes XS-XXL (men) / XXS-XL (women)
- HC-Lite material: 54 % polyamide, 46 % cotton (organic quality), 100 % polyester (recycled)
- Slim fit
- Weight 142 g for size M
Hoja Rider's Wind Jacket: Windproof jacket for cyclists
A lightweight and compact windbreaker that can also be treated with Greenland Wax to provide extra protection from wind and rain if required. It is ideal for longer trips into the countryside and also looks good in the café after the ride. >> e.g. available here
- Sizes XS-XXL (men) / XXS-XL (women)
- HC-Lite material: 54 % polyamide, 46 % cotton (organic quality)
- Regular fit
- Weight 142 g for size M
Hoja Wool T-Shirt: Breathable functional shirt made from wool
The lightweight T-shirt has elongated sleeves to protect you from the sun and a longer hem at the back. The Hoja logo adorns the front. Merino wool ensures odour neutrality and moisture regulation, while polyester increases durability.
- Sizes XS-XXL (men) / XXS-XL (women)
- Material 50 % polyester, 50 % wool (traceable)
- Regular fit
- Weight 134 g for size M
Hoja Cap: Functional hubcap
A soft and packable cap made from the well-known G-1000 Lite material from Fjällräven. Not only can you protect your head from the sun in style, you can also hide your helmet hairstyle. >> e.g. available here
- Sizes S/M-L/XL
- Material G-1000 Lite Stretch: 52 % polyester (recycled), 13 % polyester (T400), 35 % cotton (organic quality)
- Weight 48 g for size S/M
The Fjällräven Hoja bikepacking bags
The Hoja bikepacking bags are a collection of traditional bike bags with the characteristic Fjällräven touch. These bags are made from durable Vinylon F material and have a polyamide lining with a water column of 10,000 mm to protect your gear from heavy rain or even snow. Thanks to the Velcro straps, they can be securely fastened to the frame and easily removed when the bike needs to be parked, cleaned or stowed away.
Seatbag: Saddlebag for equipment
- Price: 79,95 Euro >> available here
- Material 100 % polyamide 210D (recycled)
- Height 50 cm/50 cm/44 cm
- Width 21 cm/19 cm/25 cm
- Depth 28 cm/18 cm/21 cm
- Volume 16 l/10 l/3.5 l
- Weight 132 g/118 g/66 g
Handlebar Pocket: Handlebar bag for small parts
- Price: 59,95 Euro
- Material Vinylon F: 100 % Vinylal
Lining 100 % polyamide 210D (recycled) - Height 9 cm
- Width 23 cm
- Depth 10 cm
- Volume 1.5 litres
- Weight 110 g
Seatbag Harness: fastening system for saddlebags
- Price: 99,95 Euro
- Material Vinylon F: 100 % vinylal lining 100 % polyamide 210D (recycled)
- Width 18 cm
- Weight 400 g
Seatbag Drybag: Waterproof pannier for saddlebag
- Price: 29,95 Euro >> available here
- Material 100 % polyamide 210D (recycled)
- Height 50 cm/50 cm/44 cm
- Width 21 cm/19 cm/25 cm
- Depth 28 cm/18 cm/21 cm
- Volume 16 l/10 l/3.5 l
- Weight 132 g/118 g/66 g
Snack bag: small bag for snacks
- Price: 44,95 Euro >> available here
- Material Vinylon F: 100 % Vinylal
Lining 100 % polyamide 210D (recycled) - Height 15 cm
- Width 10 cm
- Depth 10 cm
- Volume 0.8 litre
- Weight 95 g
Expandable Hip Pack: hip bag with that certain something extra
The Hoja Expandable Hip Pack is a real hit! A hip bag for important items that can be converted into a rucksack - ideal for a week's shopping or everything you need for multi-day hiking and cycling tours. The hip bag also has compartments for a 700 ml water bottle and a hydration bladder. Hammer!
- Price: 119,95 Euro >> available here
- Material Vinylon F: 100 % Vinylal
Lining 100 % polyamide 210D (recycled) - Height 15 cm
- Width 10 cm
- Depth 10 cm
- Volume 0.8 litre
- Weight 95 g
Frame bag: frame bag for additional storage space
- Price: from 79.95 euros >> available here
- Vinylon F: 100 % vinylal
Lining 100 % polyamide (recycled) - Height 14 cm/11 cm/10 cm
- Width 53 cm/47 cm/40 cm
- Depth 6 cm
- Volume 5 l/3 l/2.3 l
- Weight 376 g/297 g/244 g
Top tube bag: top tube bag for quick access
- Price: 59,95 Euro
- Material Vinylon F: 100 % Vinylal
Lining 100 % polyamide 210D (recycled) - Height 10 cm
- Width 26 cm
- Depth 6 cm
- Volume 0.8 litre
- Weight 150 g
Marc Strucken
Editor
