Love Trails - Respect Rules: That's the slogan behind the joint campaign by BIKE, FREERIDE and EMTB. But what's behind it? Six rules are the foundation of our campaign, with which we want to improve the image of mountain bikers in the long term. Together with bike celebrities such as Steffi Marth and partners such as Trek and Salzburger Land, we want to draw attention to each of the rules via our print magazines, websites, social media channels and videos. In this video, we take a tongue-in-cheek look at five reasons not to wear an MTB helmet. Here is the video with Steffi Marth on the subject of wearing a helmet.
"Not wearing a helmet is super uncool and also super dangerous. And if you're just going fast...?"
No room for excuses: wear a helmet!
"The stupidest things always happen when you least expect it and often through no fault of your own. There are really stylish helmet models that are well ventilated and comfortable to wear - there's no room for excuses. Otherwise: always ride in a controlled manner!"
Read more about this and the five other rules of our "Love Trails - Respect Rules" campaign here: << The 6 golden rules for mountain bikers >>
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