Giant & MeridaBicycle industry in Taiwan reacts to US import ban

Kristian Bauer

 · 10.10.2025

Giant & Merida: Bicycle industry in Taiwan reacts to US import banPhoto: AI generated by StoryChief
Taiwan bicycle industry
The bicycle industry in Taiwan has launched an initiative in response to the import ban on Giant products in the USA. With the two industry giants Giant and Merida as the driving force, the Taiwanese bicycle industry association wants to ensure compliance with due diligence obligations throughout the entire supply chain. The new action plan is also intended to avoid potential conflicts with the EU Supply Chain Act.

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At the end of September, the USA stopped the import of Giant brand products manufactured in Taiwan. The US Customs and Border Protection (CBP) has issued a so-called "Withhold Release Order" against bicycles, bicycle parts and accessories sold in Taiwan by Giant Manufacturing Co. Ltd. were produced.

This step is justified with "information that suggests the use of forced labour." The American measures caused great unrest in the Taiwanese bicycle industry. Agreements on labour rights had already been reached at the Taipei Cycle Show in 2024 and 2025 - but the steps taken by the Bicycling Alliance for Sustainability (BAS) were unable to prevent the import ban.

What is it about?

According to reports, workers from Thailand, Vietnam and other countries often take out loans in order to be placed with companies in Taiwan by labour brokers for a fee. The labour brokers later keep a large part of the wages paid, which can lead to a kind of debt bondage.

The new initiative in Taiwan

Now the Taiwan Bicycle Association (TBA) has announced a new industry initiative "calling on all members of the bicycle supply chain to actively implement due diligence in supply chain compliance, with a focus on human rights and the prevention of forced labour."

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According to TBA, leading brands Giant Manufacturing Co. and Merida Industry Co. have already launched their due diligence programmes and will continue to report on their progress to set an important precedent for the industry as a whole.

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To support member companies - particularly those supplying European and US markets - the TBA will work with international auditing firms to conduct professional due diligence on an initial group of voluntary suppliers.

Checklist of the Taiwan Bicycle Association

At the same time, TBA offers a comprehensive self-assessment checklist to help suppliers conduct internal audits. The checklist is designed to ensure initial compliance with Taiwanese labour regulations, eliminate basic risks of non-compliance, such as forced labour, and help companies gradually align with international standards.

The external auditors involved in the initiative will use globally recognised social responsibility frameworks as the basis for their assessments. The audits will also refer to the International Labour Organization (ILO) Guidelines and the UN Guiding Principles on Business and Human Rights (UNGPs). Participating companies that complete the process will receive official verification and supporting documentation demonstrating their commitment to ethical and sustainable business practices.

EU Supply Chain Act

With this initiative, the bicycle industry also wants to avoid problems that could arise from new EU regulations. The EU Corporate Sustainability Due Diligence Directive (CSDDD, EU Supply Chain Directive or EU Supply Chain Act) contains both human rights and environmental due diligence obligations as well as requirements for a climate plan. The directive has already been adopted - but still needs to be implemented in national laws by the individual countries.

Merida refunds agency fees

Separately from the initiative, Merida has announced that it will introduce a fee-free recruitment policy for migrant workers from 1 October. In Taiwan, labour laws allow recruitment agencies to charge fees to migrant workers, but this can lead to bonded labour, which is an indicator of forced labour.

Now Merida will no longer allow agents to charge fees to new migrant workers. Merida has also announced a reimbursement plan to compensate migrant workers for their previous recruitment costs. "Our goal is to complete the reimbursement by 25 October 2025," Merida explained.

Kristian Bauer was born in Munich and loves endurance sports - especially in the mountains. He is a fan of the Tour de France and favours solid racing bike technology. He conducts interviews for TOUR, reports on amateur cycling events and writes articles about the cycling industry and trends in road cycling.

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