End of e-bike motors from Porsche: Porsche eBike Performance closes down

The end has been decided for Porsche eBike Performance: The sports car manufacturer is closing its subsidiary for e-bike drive systems. Around 360 employees at the Ottobrunn near Munich and Zagreb sites are to be affected by the measure. In Zagreb Among other things, Porsche is working on its own battery production.

Already in December P2 E-Bike GmbH discontinuedwhich wanted to manufacture e-mountainbikes under the Porsche name. At the time, the motor division confirmed that drive development and the independent company Porsche eBike Perfomance would continue at full speed. P2 E-Bike was a joint venture between Porsche and Pon (e.g. Santa Cruz, Focus, Cervelo).

Porsche eBike Performance GmbH had set out to develop high-performance drive systems for e-bikes and market them worldwide. Porsche AG is now pulling the ripcord: "Fundamentally changed market conditions" for e-bike drives apparently make the business model no longer viable, according to the press release.

The closure is part of a comprehensive strategic reorganisation of the Group. In addition to the eBike division, the subsidiaries Cellforce Group GmbH (Kirchentellinsfurt) and Cetitec GmbH (Pforzheim) will also be discontinued. In total, more than 500 jobs are at risk.

"We need to refocus on our core business," said CEO Dr Michael Leiters, explaining the decision. This was "the indispensable basis for a successful strategic realignment" - even if this meant "painful cuts".

Particularly explosive for many e-bikers: Porsche eBike Performance GmbH was created from the motor manufacturer Fazua. Fazua bikes and motors are still on the market. There are currently no signs that the Fazua brand will continue after the company's closure. We have summarised what Fazua drivers need to know here.