30 years of Eurobike: A look behind the scenes: How the logistics work for 23,000 cycling visitors a year

​Just hop on your bike and set off – what looks like a carefree cycling holiday for guests is actually the result of a sophisticated logistical network. Eurofun Touristik has been organising cycling holidays and tours across Europe for over 30 years, from Munich to Mallorca, from the Danube to Tuscany.

In this interview, Managing Director Thomas Schmid offers a glimpse behind the scenes: how are up to 2,000 luggage transfers coordinated every day? Why does the tour operator rely on 12 of its own branch offices rather than digital anonymity? And how does Eurobike manage to maintain personal contact with every single guest, given that it hosts nearly 40,000 active holidaymakers per season?

"Personalised support is what sets us apart"

A conversation with Thomas Schmid, Managing Director of Eurofun Touristik, about cycling holidays, logistics and the philosophy behind 30 years of Eurofun Touristik

MYBIKE: Mr Schmid, Eurofun Touristik has been organising cycling tours across Europe for over 30 years. In your view, what makes a cycling tour a success?

Thomas Schmid: For our guests, a successful cycling holiday means, above all, simply getting on your bike and setting off. The bike is already waiting for you at your destination, your luggage is transported separately, and you can focus entirely on the experience – enjoying the scenery without having to worry about organisational details. It is this apparent ease that our guests appreciate. But behind it all, of course, lies an enormously complex logistical system.

Could you give us an insight into these logistics? What is the scale of the whole operation?

In a single season, we look after just under 40,000 active holidaymakers on our cycling and walking tours. Over 9,000 hire bikes alone have to be transported to their destinations. Every day, we coordinate up to 2,000 luggage and passenger transfers across more than 25 destinations. Over 75 vehicles are in operation to reliably transport equipment, luggage and guests from place to place. This involves the closely interlinked cooperation of numerous parties, which we have to manage carefully.

That sounds like a huge challenge. How do you ensure that this complex system runs smoothly?

The key lies in our network of 12 branch offices across Europe – from Munich to the Danube region, Tuscany and Mallorca. These branch offices enable us to have a direct presence in our tourist destinations and ensure streamlined organisational processes. But more importantly, it is the people on the ground who make all the difference.

To what extent do people make the difference?

Our colleagues at the branch offices act as the link between the planning stage and the actual travel experience. They don’t just organise things; they can also improvise when it matters. Every week of a Eurobike Original holiday begins with a personal briefing on site. Guests receive all the necessary documents, an explanation of how the app works, tips on the route and the chance to ask any specific questions. On cycling tours, the hire bike is also fitted to the guest’s specifications. And even during the tour, a direct point of contact is always available by telephone.

This personalised support seems to be very important to you…

Absolutely. This complex model naturally involves significant logistical and financial costs. But for us, this is a clearly defined unique selling point: we want to offer personalised, on-the-ground support; that is a central part of our corporate philosophy. In the travel industry, this model has become increasingly rare – we rely on processes that are supported by technology but driven by people.

How do you train your staff to carry out these demanding tasks?

Every year, before the season begins, we organise ‘Training Days’ lasting several days at our headquarters in Obertrum, near Salzburg. New staff members receive intensive professional and personal training, whilst experienced branch managers share their knowledge with their colleagues. Current changes are discussed, and internal processes are reviewed and improved together. Only those who understand the details of how everything fits together can react flexibly on the ground – for example, in the event of last-minute changes or unexpected situations such as flooding or route diversions.

What role does feedback from your guests play?

A very important one! During personal information sessions or transfers, we as a company engage in direct conversation with our guests. On our cycle tours, where cyclists are out and about on their own, this helps us build trust and provide reassurance. The unfiltered feedback from our field teams is a valuable source of information regarding customer satisfaction and potential areas for improvement.

On the subject of sustainability – what role does it play in your cycling holidays?

Sustainability is increasingly coming into focus. At our branch offices, we are paying greater attention to ensuring that our processes are resource-efficient. We have also taken the first steps towards switching to e-mobility. Along the Danube, for example, you can already see electric vans bearing the Eurobike Radreisen logos on the roads.

If you had to sum up your cycling trips in a single sentence?

Tourism logistics of the highest standard, with a personal touch. We transform ordinary holidays into inspiring and memorable moments that will stay with you for a long time to come.

Mr Schmid, thank you very much for the interview!

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We conducted the interview in June 2026