30 years of Eurobike: A look behind the scenes: How the logistics behind 40,000 bike tours per year work

40,000 cyclists, 9,000 rental bikes, 2,000 daily transports - and still personal support: Eurofun Managing Director Thomas Schmid explains in an exclusive interview how organised cycle tours in Europe really work.

Just get on your bike and cycle off - what looks like a carefree cycling holiday to guests is the result of a sophisticated logistical network. Eurofun Touristik has been organising cycle tours across Europe for over 30 years, from Munich to Mallorca, from the Danube to Tuscany.

In this interview, Managing Director Thomas Schmid gives us a look behind the scenes: How are up to 2,000 baggage transports coordinated every day? Why does the organiser rely on 12 of its own branch offices instead of digital anonymity? And how does Eurobike manage to maintain personal contact with every single guest with almost 40,000 active holidaymakers per season?

"Personalised support is our unique selling point"

An interview with Thomas Schmid, Managing Director of Eurofun Touristik, about cycle holidays, logistics and the philosophy behind 30 years of Eurofun Touristik

Thomas Schmid: For our guests, a successful cycle tour means, above all, simply getting on your bike and cycling off. The bike is already waiting on site, the luggage is transported separately and you can concentrate fully on the experience - enjoying the scenery without having to think about organisational details. It is this apparent ease that our guests appreciate. But of course there is an enormously complex logistical system behind it.

Can you give us an insight into these logistics? What are the dimensions of the whole thing?

In one season, we look after almost 40,000 active holidaymakers on our cycling and hiking tours. Over 9,000 hire bikes alone have to be transported to their destinations. Every day, we coordinate up to 2,000 luggage and passenger transfers to over 25 destinations. Over 75 vehicles are used to reliably transport equipment, luggage and guests from place to place. This is a closely interlinked interplay of numerous players that we have to manage carefully.

That sounds like a huge challenge. How do you ensure that this complex system functions smoothly?

The key lies in our network of 12 branch offices throughout Europe - between Munich, the Danube region, Tuscany and Mallorca. These branch offices enable a direct presence in our tourist destinations and ensure short distances in the organisation. But even more importantly, it is the people on the ground who make the difference.

To what extent do people make the difference?

Our colleagues in the field offices are the interface between planning and the actual travel experience. They not only organise, but can also improvise when necessary. Every holiday week on a Eurobike Original tour starts with a personal information meeting on site. Guests receive all the documents, an explanation of the app, tips on the route and can ask individual questions. For cycle tours, the hire bike is also customised personally. And a direct contact person is always available by phone during the tour.

This personal support seems to be very important to you...

Absolutely. This complex model naturally entails high logistical and economic costs. However, this is a clearly defined unique selling point for us: we want to offer personal support on site, which is a central part of our corporate philosophy. This model has become increasingly rare in the travel industry - we rely on technologically supported but human-centred processes.

How do you train your employees for these demanding tasks?

Every year before the season, we organise training days lasting several days at our headquarters in Obertrum near Salzburg. New employees receive intensive professional and personal training, while experienced branch managers pass on their knowledge internally. Current changes are discussed and internal processes are jointly reflected upon and improved. Only those who know the interrelationships in detail can react flexibly on site - for example in the event of last-minute changes or unexpected situations such as flooding or route diversions.

What role does feedback from your guests play?

A very important one! As a company, we engage in direct dialogue with our guests during personal information meetings or transfers. On our cycle tours, where cyclists are travelling independently, we create trust and provide security. The unfiltered feedback from our field office teams is a valuable feedback channel for customer satisfaction and potential improvements.

Keyword sustainability - what role does this play on your cycle tours?

Sustainability is increasingly taking centre stage. In the branch offices, we are paying more attention to organising processes in a way that conserves resources. We have also taken the first steps towards switching to e-mobility. Along the Danube, for example, you can already see electrically powered vans with Eurobike Radreisen logos on the roads.

If you had to summarise your cycling trips in one sentence?

Touristic logistics at the highest level, with a personal touch. We turn simple holidays into inspiring and memorable moments that will stay with you for a long time.

Mr Schmid, thank you very much for the interview!

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We conducted the interview in June 2026