Together with the Dutch company Ponooc Investment B.B., Porsche has founded two joint venture companies. The car manufacturer intends to further expand its involvement in the e-bike sector.
Porsche's e-bike plans for the future
Porsche eBike Performance GmbH, which incorporates Fazua GmbH, continues to develop compact drive systems for lightweight e-bikes. In addition, particularly powerful performance motors are developed under the Porsche brand name for use on performance-orientated e-bikes and e-MTBs.
Porsche is therefore likely to become a competitor for existing manufacturers of E-bike motors such as Bosch, Shimano and Co. In addition to selling the motors to e-bike manufacturers, the company also plans to expand its own range of bikes. Porsche is aiming to sell its own motors and bikes worldwide from around mid-2025.
Porsche's development in the e-bike sector:
- Since 2018: 10% stake in Croatian e-bike brand Greyp
- Spring 2021: Two electric bikes eBike Sport and eBike from Porsche come onto the market (partnership with Rotwild)
- August 2021: Porsche offers a platform for digital services related to the cycling experience under the Cyklær brand.
- November 2021: Porsche secures the majority of Greyp's market shares
- February 2022: Porsche invests in Fazua GmbH
- June 2022: Complete takeover of Fazua GmbH
- August 2022: Announcement of the founding of the two joint venture companies Porsche eBike Performance GmbH and P2 Bike GmbH powered by Porsche
- Future: The sale of own e-bike drives and other e-bikes is planned from around 2025
