For many, it's a dream come true. Manufacturers with direct sales such as Propain, Last, Transalp or Rose offer it, but specialist retail brands such as Trek, Scott, Orbea, Simplon or Müsing also have a so-called bike configurator: here, the customer can help determine the equipment before the purchase. From the decal colour to the gears or the shock to the model of the dropper post - everything is more or less freely selectable.
Configuring your dream bike yourself - sense or nonsense?
Does the free choice of components have a deeper meaning and does the custom bike have an advantage over the standard model specified by the product manager? Or do the sometimes very numerous options simply overwhelm the customer?
We want to know what you think. Take part and cast your vote in our online voting. You can also send us a message. Comment on our posts on Facebook and Instagram or send us an email with the keyword "Configure MTB survey" to bikeMag@bike-magazin.de. Thanks for taking part!
Take part and answer our short online survey on the need for bike configurators.
Sebastian Brust
Editor
