Specialized originally comes from Morgan Hill, California. The company was founded in 1974 and has since become a leading brand in the bicycle industry. Specialized is known for its high-quality bikes that cover a wide range of disciplines, including road racing, mountain biking, triathlon and recreational cycling. Specialized even has its own wind tunnel.

Specialized's top models include the "Tarmac" and the "Venge" in the road bike segment, the "Stumpjumper" and the "Enduro" in the mountain bike segment and the "S-Works Shiv" in the triathlon segment. These bikes are characterised by their outstanding performance, innovative design and reliability and are appreciated by professional athletes all over the world. With its motto "Innovate or Die", Specialized underlines its commitment to continuous innovation and improvement in bicycle construction.