Nino Schurter's successes read like an athlete's fairytale: Ten elite world championship titles, gold, silver and bronze at the Olympics as well as an incredible 35 World Cup victories can be attributed to the 38-year-old exceptional athlete. Nino Schurter is undoubtedly the most successful mountain biker of all time in the Olympic cross-country discipline. A racer who has won everything and achieved everything that XC sport has to offer. Every biker knows the name Nino Schurter. But who is this dazzling record holder? Behind the victories and racing successes is a personality that could hardly be more exciting. The new web series N1no Beyond now takes a look behind the facade of the GOAT ("Greatest Of All Time") for the first time in video format.
At the peak of Nino Schurter's career, N1no Beyond accompanies the Swiss athlete through the 2024 World Cup season. The video documentary is not afraid to ask burning questions and show personal insights. Nino Schurter is leaving behind a veritable legacy in cross-country sport, and top athletes rarely let anyone look at their cards. This makes the revelations behind the professional façade all the more exciting.
I've been racing all my life and this sport has given me more than I could ever have imagined. But the competitions and the racing spirit still inspire me. I'm not done with racing yet. I still have so much to give! Now I'm ready to show the world what mountain biking really means to me. - Nino Schurter
Cut-Media, a renowned content agency, is taking on the documentary series about Nino Schurter's life during this year's XC races at N1no Beyond. The film-makers will follow the Scott-Sram MTB Racing Team rider at the competitions and behind the scenes for a whole World Cup season. Viewers find out which team of coaches, mechanics and friends work alongside Nino Schurter and gain deep insights into his strategies for success. What gives him the decisive advantage to ride faster than everyone else? Where does someone who has already won everything still find the incredible motivation to give everything and push the limits? Cross-country fans can look forward to exciting answers in the YouTube series.
The first episode of the video documentary on Nino Schurter accompanies the champion at the first round of the 2024 Crosscountry World Cup in Brazil. The professional mountain biker also reflects on his 2023 season, in which he broke the record for the most World Cup victories of all time. This record is likely to stand for generations and Nino Schurter has entered the history books of MTB sport. How does an athlete start his season when he is the overall winner of the previous year and has just achieved legendary status? What will it take to stop the greatest XC racer in history?
I will certainly always remember the 2023 season. My 34th World Cup victory in Lenzerheide, on my "home mountain", was the fulfilment of a dream. And then to end the season as the overall winner... it doesn't get much better than that! But now I'm focussing on looking ahead and exploring what the 2024 season could hold for me. - Nino Schurter
The N1no Beyond video series is designed to run for an entire World Cup season. A new episode of the web series will be released every month. From the decision on the Olympic qualification for Paris 2024 in Nove Mesto, Czech Republic, to another World Cup stop in Nino Schurter's home country of Switzerland, the documentary will bring Schurter ever closer to the secrets of his success and take a deeper look into his personal story.
Nino Schurter is without doubt the best mountain biker of all time when it comes to XC racing. With 10 elite world championship titles, a whole set of Olympic medals and 36 World Cup victories, he has already achieved and won everything that can be achieved and won. But who is Nino when things don't go according to plan? Find out in the fourth episode of N1no Beyond. Here, the exceptional Swiss talent looks back on one of the toughest racing seasons of his career. A disappointing Olympics and the loss of self-confidence show that it never really gets easier, GOAT (greatest of all time) or not. How does Nino, who has more experience than anyone else on the race track, deal with defeat? And how can time at home - flying helicopters and biking with friends - help him to think clearly again?
Even in your 20th World Cup season, you can still make mistakes. There were ups and downs, and I definitely lost something from the middle of the season onwards. But I still enjoy taking part in races and fighting for top places. Why should I give it up now if I'm still enjoying it? -Nino Schurter

Editor