Aventon Bikes: Flagship store opening in Munich: A young brand with big plans

The young e-bike brand Aventon has opened its first flagship showroom in Germany. At the new Munich location, visitors can not only view the full range but also test ride the bikes.

​Aventon has now established a physical presence in Germany. On 19 August, the Californian e-bike brand opened its first dedicated showroom in Munich’s Westend district – and celebrated the occasion in style with an opening party, where members of the press, retail partners and invited guests had the chance to take a closer look at the range of models and meet the German team in person.

​Product range and on-site advice

The address: Ganghoferstraße 66, right in the heart of Munich’s lively Westend district. What’s on offer: the full Aventon range – from urban e-city bikes and e-trekking bikes right through to e-mountain bikes. Everything is on display for you to try out; nothing is hidden behind glass. Knowledgeable staff are on hand to offer advice, take their time and help you find the right model. And if you’d prefer to take a spin around Munich first before making a decision, simply book a test ride via aventon.de/pages/testride-im-aventon-showroom.

The test rides take you right through the city centre – real-world conditions, a genuine riding experience, not just a showroom display in fine weather. Spontaneous visits without prior booking are, of course, just as welcome.

​Supplement to the omnichannel strategy

Showroom Manager Patrick von Loringhoven sees the new space as much more than just a sales area. It is intended to be “a meeting place for the community” – a physical hub for a brand that has, until now, operated primarily online. And that’s not just an empty phrase: the showroom has been deliberately designed to be open and inviting, encouraging visitors to linger and bringing together people who share a common passion – a love of cycling. After all, Aventon is committed to an omnichannel approach: a direct-to-consumer online shop, nationwide service and test stations at specialist retailers – and now, too, a real home in Munich.

About Aventon Bikes

Founded in 2013 in Brea, California, out of a passion for cycle racing, Aventon has long since become one of the most sought-after e-bike brands in North America. With in-house expertise in software, hardware and manufacturing – vertically integrated, as they like to say in Silicon Valley jargon. With its Munich showroom, the company is demonstrating that Germany is not merely a footnote in its expansion plans, but a serious next step.

In a Nutshell

• Location: Ganghoferstraße 66, Munich Westend
• Product range: E-City, E-Trekking, E-Mountain Bike
• Booking platform: aventon.de/pages/testride-im-aventon-showroom
• Head office: Brea, California
• Year founded: 2013