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Endura is overturning the pigeonholing of cycling and putting all cyclists together in one big wardrobe. Why? Because cycling today can no longer be categorised into clearly defined disciplines. Tarmac, gravel, forest tracks and trails merge seamlessly into one another - as do riding styles, demands and outfits. With the new AllTrack collection, Endura is now drawing the logical conclusion from this development and presenting a clothing line that is not orientated towards bike disciplines, but towards people on bikes. A bold but consistent step.
The concept: Fit instead of categorised
Instead of using road, gravel or MTB as a yardstick, Endura AllTrack defines itself by three fitswhich can be freely combined with each other:
- Race Fitsporty-tight, aerodynamic, performance-focussed
- Ride Fitbalanced, comfortable, versatile for long days
- Rout Fitloose, movement-friendly, with clear MTB DNA
The idea behind it: Today's cyclists change not only the surface, but also the style, depending on their mood, route and form on the day. AllTrack allows you to do just that - without compromising on style or function.
Materials & technology: a clever combination of the tried and tested
Technically, Endura draws on the wealth of experience of its own road, gravel and MTB lines. Breathable functional fabrics, robust ripstop, elasticated inserts and merino blended fabrics ensure a good balance of comfort, durability and performance. Practical details such as cargo pockets, siliconised seams, high-quality seat padding and clever packing solutions are also included.
Highlights from the collection
The focus is particularly on the Ride areawhich masters the balancing act between performance and suitability for everyday use particularly well:
- AllTrack Ride Packable Jacket: Lightweight, windproof, water-repellent and packs down small - ideal as a backup layer when the weather doesn't know where to go.
- AllTrack Ride Bibshort: Durable materials, cargo pockets and the tried-and-tested 600 series seat cushion make it a long-distance specialist.
- AllTrack Ride S/S Jersey: Merino mix for temperature comfort, ripstop sleeves for additional robustness.
- Ride Overshorts & Resort Shirt: Functional, but deliberately casual - for all those who also appreciate versatility visually.
In the Rout segment AllTrack is aimed more at trail and adventure bikers:
- Rout Scuba Hoodie with UPF 40+ and cooling technology
- Rout LT Lined Shortultra-light, minimalist, with integrated inner shorts and removable seat pad
Advantages and possible weaknesses
Plus points
- High flexibility thanks to fit system instead of compulsory discipline
- A harmonious blend of performance and suitability for everyday use
- Sophisticated details and high-quality materials
- Suitable for riders with a varied riding profile
Possible disadvantages
- Less clear "race focus" than with pure racing bike collections
- Stylistically not as extremely casual as classic MTB baggies
- Slightly heavier than uncompromising race products due to its versatility
Conclusion
With AllTrack, Endura has its finger on the pulse of the times. The collection is not a fashionable gimmick, but a practical response to modern riding realities. Anyone who rides a lot and is versatile will get a well thought-out modular system of style, comfort and function - in line with modern bike DNA.
Market & competition: Who plays in the same territory?
Endura is not alone with its AllTrack approach - the trend towards cross-discipline bike clothing is clearly recognisable:
- Rapha Explore / Alt-Road - Gravel and adventure-orientated with a high style factor
- MAAP Alt_Road Collection - Performance-orientated, fashionable, strong in the gravel segment
- 7mesh (e.g. Freeflow / Foundation series) - Technical versatility between road & trail
- RYZON Gravel/Adventure Lines - Premium approach with a focus on material & design
- Pas Normal Studios Off-Race / Mechanism Utility - fashionable-progressive, clearly gravel-driven
In comparison, Endura AllTrack positions itself a little more down-to-earth: less fashion statement, but more functional breadth and robustness - in keeping with a brand that has always focussed on practical use.
Stefan Frey
Editor
