Does it matter whether your bike comes from Germany?

Sebastian Brust

 · 25.10.2016

Does it matter whether your bike comes from Germany?Photo: Georg Grieshaber
Does it matter whether your bike comes from Germany?
Today, the "Made in Germany" seal is recognised worldwide as a mark of quality. However, products that are truly 100% made in Germany are rare in the bicycle industry. But does that matter to you?

When the designation of origin "Made in Germany" was invented at the end of the 19th century, German products were considered cheap and bad. In England, the motherland of industrialisation, people wanted to protect themselves from junk goods and plagiarism from Germany. But the Germans caught up and developed into an export nation. Today, parts from Germany are almost automatically recognised as being of high quality.

  Axel Schnura poses in the carbon oven. His company AX-Lightness, based in Creußen in Upper Franconia, produces hand-built lightweight components that are in demand all over the world.Photo: Marek Vogel Axel Schnura poses in the carbon oven. His company AX-Lightness, based in Creußen in Upper Franconia, produces hand-built lightweight components that are in demand all over the world.

However, the "Made in Germany" seal can also be used to decorate products that, according to Wikipedia over 90 per cent of which were manufactured abroad, but are largely only assembled in Germany. There are no clear rules, but companies can get into trouble in court if the production process does not achieve a significant increase in quality or a decisive proportion of the value added in Germany. This is rather difficult in the case of a bicycle, especially as the development of the frame design plays no role in this case. Accordingly, the "Made in Germany" seal is rarely affixed to a bike. Bad?

So almost a year ago, we posed the question: Does it matter to you where your bike or its parts come from? You voted in our online survey. With an interesting result.

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589, or a good 49 per cent of survey participants, stated that their purchasing behaviour consciously supports companies that generate at least the majority of their added value in Germany with products "Made in Germany". Just under 28 per cent are interested in the topic, but do not attach great importance to bike products "Made in Germany". A good 23 per cent see their priorities elsewhere.

  Does "Made in Germany" play a role for you when buying a bike? For just under half of the survey participants, yes. The other half do not attach any particular importance to the country of origin, Germany.Photo: freeonlinesurveys.com,BIKE Magazin Does "Made in Germany" play a role for you when buying a bike? For just under half of the survey participants, yes. The other half do not attach any particular importance to the country of origin, Germany.

Sebastian Brust was born in 1979 and was originally socialised on his grandmother's folding bike, but has mainly been riding studded tyres since his fifth birthday. Loves all kinds of bikes - and merging with nature. Believes that disc brakes are much safer today than they were 15 years ago and thinks he has helped with his brake and pad tests. However, the trained vehicle technology engineer very much regrets that the bicycle industry is orientating itself on what he considers to be the wrong ideals of the car industry. At BIKE, he corrects, produces and organises digital content on the website.

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