For half a century, bikes have been handmade in Merida's own factory in Taiwan. The close connection between the highly qualified R&D team, based in one of the design and product development centres in Germany, and the experienced engineers, production and assembly teams at the headquarters in Yuanlin makes it possible to keep the entire production process - from the initial design concept to the finished product - in our own hands.

Since its foundation in 1972, Merida has been guided by a business philosophy based on principles such as honesty, prudence, mutual support and social commitment. As a leader in the bicycle industry, Merida's goal is to improve product development and quality. They also ensure that business practices and management are conducted in accordance with standards of integrity and honesty and in compliance with applicable laws and regulations, according to Merida.