Laurin Lehner
· 02.02.2024
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The original model and the latest generation no longer have too much in common, as the Bike 1 has been continuously developed and modified into new models over the years. In 2005, the first protector backpack was designed for skiers and bikers. Deuter named it Attack. The name should be the programme, because this special rucksack wanted to provide bikers with back protection in addition to sophisticated pocket management and comfortable carrying to prepare them for risky freeride missions and bike park use. Deuter named the integrated foam plate the Shield System and had it tested by TÜV. This made the Deuter Attack the world's first protector backpack with TÜV certification. The Attack has also been further developed and pumped full of clever details and high-tech: Contact back system for a snug fit and comfort, ergonomic shoulder and hip straps, highly tear-resistant material and durable zips, etc. Deuter offers special models for women (SL), tall bikers (EL), kids and teens (JR) in its programme.
As is so often the case, innovations are born out of challenges. Andi Heckmair, a pioneer of the Transalp and the son of a mountaineering legend, was the first mountain biker to dare to cross the Alps in 1990. On his adventure, he used an ordinary hiking model as a rucksack. After the successful Transalp trip, Heckmair came to a valuable realisation: a special rucksack for bikers was needed. The idea was born shortly afterwards in a pub over a wheat beer. Together with Bernd Kullmann, who was working as a product developer at Deuter at the time, Heckmair sketched out the "Bike 1". An easily accessible pocket for the water bottle, a helmet holder, a tool bag and a comfortable, well-ventilated carrying system were essential for him. The sewing machines were then set in motion at the company headquarters in Augsburg. From today's perspective, the "BIKE 1" may seem as traditional as a Dolomiti ice cream from Langnese, but the design was considered bold and futuristic at the time. The rucksack was launched a year later and sold out in no time at all.
When Hans Deuter founded his company in 1898, he would hardly have expected that Deuter would one day significantly influence the world of mountain sports and establish itself globally as one of the leading manufacturers of innovative backpacks and sleeping bags. Today, this success story is still characterised by the original passion for the mountains and the ongoing drive to continuously develop innovative, high-quality and durable products that meet the individual needs of customers. With over 125 years of history, numerous ground-breaking innovations and captivating experiences behind us, we are delighted to share this rich history with you.
With the support of Deuter
More information on the history of Deuter can be found at deuter.com/en/deuter/our-history

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