New life breathed into cult brand Bergwerk

Ludwig Döhl

 · 31.08.2016

New life breathed into cult brand BergwerkPhoto: Ludwig Döhl
New life breathed into cult brand Bergwerk
The last Berwerk bike was delivered in 2010. Now the former owners are breathing new life into the label and showing mountain bikes with individual geometries made of aluminium and carbon at Eurobike.

Bikes with customised frames and equipment have always been a hobbyhorse of the German bike manufacturer Bergwerk. However, production was discontinued in 2010. In 2017, the brand relaunched with five different platforms. Mountain bike professional Wolfram Kurschat was appointed Head of Marketing.

  Ex-racer Wolfram Kurschat also planned the relaunch of Müsing with his consultancy firm. He is now responsible for the relaunch of the Bergwerk brand as a marketing expert.Photo: Ludwig Döhl Ex-racer Wolfram Kurschat also planned the relaunch of Müsing with his consultancy firm. He is now responsible for the relaunch of the Bergwerk brand as a marketing expert.

Bergwerk remains true to its concept and offers customers the opportunity to realise their wishes for individual geometries, standards and designs. The range includes an aluminium fully with 140 millimetres of suspension travel, two aluminium hardtails and two carbon hardtails. The bikes roll on 29-inch, 27.5-inch or plus-size tyres as required and can also be manufactured for Pinion transmissions. "In principle, we can fulfil our customers' every wish," says Kurschat.

The aluminium frames are manufactured in Germany, weigh around 1500 grams (hardtail) and are expected to cost around 800 euros. The carbon hardtails are laminated in tube-to-tube construction in Italy and cost less than 2500 euros with a target weight of 1100 grams.

  The Bergwerk carbon frames are manufactured in Italy and should cost less than 2500 euros with customised geometry.Photo: Ludwig Döhl The Bergwerk carbon frames are manufactured in Italy and should cost less than 2500 euros with customised geometry.  The Bergwerk aluminium hardtail can also be fully customised, even Pinion gearboxes can be installed.Photo: Ludwig Döhl The Bergwerk aluminium hardtail can also be fully customised, even Pinion gearboxes can be installed.

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