With their brand, both want to "appeal to bikers with an affinity for technology, for whom the bike is a lifestyle and status symbol". As with Cervelo, they are specifically targeting high-end customers, even if this is not a large target group. The debut model is a carbon 29er hardtail (frame approx. 2500 euros) and will hardly be available for less than 5000 euros. The top version will probably cost a five-figure sum. For this you get a sophisticated, super-light frame with exquisite components - for example the Acros hydraulic gearstick. Three bike platforms are planned in the long term.