Eurobike innovations 2015Focus

Stefan Loibl

 · 26.08.2014

Eurobike innovations 2015: FocusPhoto: Hersteller
Eurobike innovations 2015: Focus
The bike label at Derby Cycle focusses on hardtails and its enduro SAM. Focus also offers an exciting factory model of every bike - from the Raven to the SAM.

Focus has two main focuses in its extensive range: Race bikes with up to 100 millimetres of suspension travel and enduro bikes. The aluminium enduro bike SAM, which was presented for the first time last year, will have four instead of three models for 2015. The race range is divided into three bike models and two different wheel sizes. On the one hand, there are the aluminium (Black Forest) and carbon (Raven) hardtails, which are each available with identical equipment in the two wheel sizes 27.5 and 29 inches. There is also the Super Bud, a 100 mm fully made of aluminium, which Focus only offers in 29 inches.

  Entry-level hardtail: The Black Forest 29er with Shimano Deore/SLX mix costs 999 euros and is aimed at beginners.Photo: Hersteller Entry-level hardtail: The Black Forest 29er with Shimano Deore/SLX mix costs 999 euros and is aimed at beginners.

Material like the pros

Replica models from the sponsored professional teams are already old hat in the Focus road bike programme. Now, with the "Team Spec" models, the Focus mountain bike programme also offers the opportunity to hit the trails on the same equipment as the pros from the Focus XC Team (Raven 29R and Raven 27R) or Focus Trail Team (SAM). All three bikes retail for 5699 euros and are equipped with the same parts that are ridden in the XC World Cup and the Enduro World Series.

  The team model of the Raven can only be equipped with what is noble, light and fast: SRAM XX1 drivetrain, XX brakes, DT XR1501 Spline wheels and FSA carbon parts.Photo: Hersteller The team model of the Raven can only be equipped with what is noble, light and fast: SRAM XX1 drivetrain, XX brakes, DT XR1501 Spline wheels and FSA carbon parts.

Factory Spec: Favourite equipment of the product managers

Which gears would the product manager screw onto his bike? Which handlebar width would the engineer prefer to have the best handling on his after-work ride? Which design would the marketing manager choose for his bike? The Focus employees have put their heads together and created a unique model series that runs consistently from the Black Forest bikes to the SAM. The so-called "Factory Spec" models. The result is simple bikes with well thought-out features at an attractive price. Exactly how the product managers see their dream bike. All models in this special Factory Spec range have two things in common: a 1x11 drivetrain from SRAM and the clean, grey design. The prices range from 1899-3499 euros. Below we show the exciting Factory models from Focus for 2015:

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Focus Super Bud 1.0 Factory Spec

  • Bike: aluminium 29er with 100 millimetre stroke front and rear
  • Fork: RockShox Reba RL, 100 mm, 15 mm QR
  • Shock: RockShox Monarch RT HV
  • Gear system: SRAM X1
  • Brakes: Magura MT2, 180mm/160mm
  • Tyres: Continental X-King 2.2, RaceSport
  Focus Super Bud 1.0: With Factory Spec, the 100-millimetre fully costs 2499 euros.Photo: Hersteller Focus Super Bud 1.0: With Factory Spec, the 100-millimetre fully costs 2499 euros.

Focus SAM 3.0 Factory Spec

  • Bike: 27.5-inch aluminium enduro bike with 160 millimetres of travel at the front and rear
  • Fork: RockShox Pike RC Solo Air, 160 mm, 15 mm QR
  • Shock: RockShox Monarch RT HV
  • Gear system: SRAM X.O1
  • Brakes: Magura MT5, 200 mm/180 mm
  • Tyres: Continental Trail King 2.4/Mountain King II 2.4
  Focus SAM 3.0: The factory version of the aluminium enduro bike costs 3499 euros.Photo: Hersteller Focus SAM 3.0: The factory version of the aluminium enduro bike costs 3499 euros.

Focus Black Forest 27R 1.0 Factory Spec

  • Bike: 27.5 inch aluminium hardtail
  • Fork: RockShox Reba RL, 100 mm, 15 mm QR
  • Gear system: SRAM X1
  • Brakes: Magura MT2, 180 mm/160 mm
  • Tyres: Continental X-King 2.2 RaceSport
  Focus Black Forest 27R 1.0 Factory Spec: The 27.5-inch hardtail costs 1899 euros.Photo: Hersteller Focus Black Forest 27R 1.0 Factory Spec: The 27.5-inch hardtail costs 1899 euros.

Focus Black Forest 29R 1.0 Factory Spec

  • Bike: 29 inch aluminium hardtail
  • Fork: RockShox Reba RL, 100 mm, 15 mm QR
  • Gear system: SRAM X1
  • Brakes: Magura MT2, 180 mm/160 mm
  • Tyres: Continental X-King 2.2 RaceSport
  The 29-inch aluminium hardtail with factory equipment costs 1899 euros.Photo: Hersteller The 29-inch aluminium hardtail with factory equipment costs 1899 euros.

Focus Raven 29R 3.0 Factory Spec

  • Frame: Raven 29R Carbon
  • Fork: RockShox Reba RL, 100 mm, 15 mm QR
  • Gear system: SRAM X.O1
  • Brakes: Magura MT4, 180 mm/160 mm
  • Tyres: Continental X-King 2.2 RaceSport
  • Wheels: DT Swiss M 1700 Spline 29, 622-21
  • Handlebars: Concept EX, flat bar, 740 mm
  You have to pay 3499 euros for the factory model of the 29er racer made of carbon.Photo: Hersteller You have to pay 3499 euros for the factory model of the 29er racer made of carbon.

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