Focus Jam 2027: Model update for the all-rounder e-MTB

BIKE Verdict: Model update with a new display

Focus has made it official: motorless mountain bikes are out; from now on, the Jam² will simply be known as the Jam. This straightforward and powerful bike is also getting a model update, featuring a Kiox 400C in the top tube, fresh colours and specifications ranging from €4,399 to €7,499. However, don’t expect Focus to engage in the kind of price dumping currently practised by other manufacturers. If you want high-end, you’ll still have to dig deep into your pockets. - Adrian Kaether, Test & Technology Editor

Good-natured but by no means boring: the Focus Jam is an all-rounder that simply works on the trail – with a comfortable, well-tuned suspension and straightforward handling. The Jam has been rolling off the production line in its current form since the end of 2024, and has proven itself in our tests during that time. Focus is now rolling out an update for 2027: an integrated display, a simplified naming scheme and a fresh colour scheme. We’re taking a closer look.

Goodbye, Jam² – Welcome, Jam

The most symbolic change of all lies in the name itself. The superscript “²” – for years the distinguishing feature of all Focus e-bikes – is disappearing from the model name. The Focus Jam² will henceforth be known simply as the Focus Jam. Focus has now completely phased out non-motorised mountain bikes from its range.

At the same time, Focus is also doing away with the old model designations for carbon and aluminium, Bosch and Shimano. Instead of 9, 8 and 6, the new system is incredibly simple: model name plus spec level. Jam LTD, Jam 9 as the top-of-the-range model, Jam 8 for the mid-range and Jam 7 for the entry-level – that’s it. The new naming scheme will initially apply to all e-MTBs in the 2027 model year; the rest of the Focus range will follow in the 2028 model year.

The biggest technical innovation: the Bosch Kiox 400C flush-mounted in the top tube

What immediately strikes you when you first look at the new Jam models is that the cockpit has become tidier. For the Jam LTD, Jam 9 and Jam 8, Focus has redesigned the top tube and incorporated a recess into which the Bosch Kiox 400C display fits snugly and sits flush.

The result: no separate display mount, no protruding edges. The integrated display is also much better protected in the event of a fall and, of course, offers the full range of smart functions, such as navigation via the Bosch Flow app. The system is operated using the wireless remote on the handlebars.

All Jam models continue to be powered by the 5th-generation Bosch Performance Line CX motor, which can be boosted to a maximum torque of 120 Nm via the Flow app. Depending on the model and your needs, you can choose between a 600 Wh or an 800 Wh battery.

Focus Jam LTD limited edition

The flagship model of the new range is also the most exclusive: the Focus Jam LTD is limited to 200 units and It also bears a strong visual resemblance to the Jam² Next with its recyclable carbon frame, which was actually due to be released at the start of the year.

The integrated Bosch Kiox 400C is fitted here, as is the Focus carbon cockpit made from recyclable carbon fibres. The Shimano XT Di2 drivetrain offers three shifting modes: AutoShift, shifting whilst riding, or classic manual shifting. The suspension comes from the Fox Factory range: a Fox 36 Factory fork with 160 mm travel works in conjunction with the Float X Factory shock with 150 mm travel. The wheelset consists of DT Swiss HX1700 rims, fitted with Schwalbe Albert Trail Radial tyres. The Jam LTD is supplied exclusively with a 600 Wh battery and is priced at €7,499.

Focus Jam 9: The premium all-rounder for everyday trail riding

If you don’t need a limited-edition special model but still want to ride at a high level, go for the Jam 9. Here too, the Kiox 400C is integrated into the top tube. The suspension has been upgraded to the Fox 36 Performance Elite fork (160 mm) and the Float X shock, albeit in the Performance version without adjustable compression (150 mm). Shifting is handled by the SRAM Eagle 90 drivetrain (12-speed), Braking is provided by the TRP EVO Pro (4-piston, 203/203 mm). The DT Swiss H1900 wheel set, fitted with Schwalbe Albert Trail Radial tyres, rounds off the package.

Price: 6,399 euros (600 Wh) / 6,699 euros (800 Wh)

>> Similar features, already reviewed here: the Jam² 6.9

Focus Jam 8: The best-value model

The Jam 8 is likely to be the model that offers the best balance of features and price for most ambitious trail riders. The suspension consists of a RockShox Lyrik Select fork (160 mm) combined with a RockShox Super Deluxe Base rear shock (150 mm). The drivetrain features the most affordable full-mount SRAM Eagle 70 transmission (12-speed). Braking is handled by the SRAM DB8 Stealth (4-piston, 200/200 mm). The display remains the integrated Bosch Kiox 400C. The whole bike is fitted with DT Swiss HX LN wheelsets and Schwalbe Albert Trail Radial tyres.

Price: 5,399 euros (600 Wh) / 5,699 euros (800 Wh)

Focus Jam 7: Getting started with a top-of-the-range engine

The Jam 7 opens up the Jam experience to a wider audience. The Bosch Performance Line CX is also fitted here. The display on the entry-level model is the Bosch Purion 200, which reliably provides all the key riding information, albeit without the full connectivity of the Kiox.

The suspension package consists of a RockShox Psylo Silver fork (160 mm) and a RockShox Deluxe Select rear shock (150 mm). Shifting is handled by Shimano CUES (10-speed), whilst braking is provided by Tektro HD M5141 (4-piston, 203/203 mm). The wheelset combines WTB STI30 rims with Shimano MT500 hubs, fitted with Maxxis Minion DHF TLR tyres.

Price: 4,399 euros (600 Wh) / 4,699 euros (800 Wh)

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All Jam MY2027 models at a glance