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Anyone looking for a city bike with a classic look, but who doesn’t want to break the bank, will soon find themselves drawn to the Pegasus Bici Italia 7. This model from the long-established German manufacturer Pegasus is clearly positioned in the entry-level segment – yet promises a riding experience reminiscent of the golden age of cycling. The fact that this model has survived in the fast-moving cycling industry is by no means a given. It speaks to successful positioning and a lasting flair for timeless design, which Pegasus has clearly captured with the Bici Italia. At ZEG’s in-house exhibition, this classic was celebrated in all its glory.
The Pegasus Bici Italia 7 This isn’t a bike for discerning riders looking to shave off every last gram and fit the very finest components. It’s an honest, everyday city bike with a retro look – reliable, fully equipped and at a price that’s hard to beat in the classic/retro category. For commuters, occasional cyclists and anyone who values a stylish look without spending a small fortune, the Bici Italia 7 comes highly recommended.
The Bici Italia 7 gets a lot right even when it’s just standing still. The classic frame profile, the sweeping lines and the carefully coordinated colour scheme – with a choice of five colours – lend the bike an elegance one wouldn’t necessarily expect in this price range. A leather-look saddle, matching grips and the integrated mudguard and luggage rack design round off the harmonious overall look. Pegasus has clearly paid attention to consistency in the design – a plus point that is often underestimated.
To complement its stylish design, Pegasus relies on tried-and-tested components that are suitable for everyday use:
The Bici Italia 7 is designed with comfort in mind. The upright riding position takes the strain off your back and shoulders on your daily commute or during a leisurely ride around town. The steel frame absorbs minor bumps in the road comfortably. If you’re expecting quick gear changes or planning ambitious tours, this bike isn’t the right choice. However, if you just want to cruise relaxed through the city, you’ll have little to complain about.
The weight – which is quite noticeable with steel bikes of this class – really becomes apparent when you have to carry it up to the third floor. This isn’t an issue for users with a lift or a storage room on a level floor.
This is where the Bici Italia 7’s key selling point comes into play. With a starting price of under 600 euros, Pegasus offers a fully equipped retro city bike that leaves little to be desired for everyday use. Comparable models from other manufacturers, featuring a similar retro design and a full range of everyday features, often cost considerably more. The Bici Italia 7 targets a niche market that appeals to quality-conscious buyers who do not have – or do not wish to have – the budget for a premium bike.
The fact that Pegasus is discontinuing the model after ten years on the marketz The fact that it continues to offer its products at this price level is a further indication that this is not simply a response to a short-term trend, but rather the result of a serious, long-term product range. The value for moneys This therefore remains one of the most compelling arguments in favour of this model. If you’re prepared to compromise on weight and top-of-the-range components, you get a lot of bike for your money.

Editor-in-Chief