When you have held your own for years and decades in the certainly not always easy bicycle market, round birthdays and anniversaries are inevitable. Last year, brand founder Markus Storck celebrated his 60th birthday and launched an attractive and exclusive series of special models to mark the occasion.
Exchange with friends and customers
Now there was an anniversary with a local flavour to celebrate. The Storck brand has been represented in Munich for 30 years. To mark the occasion, Markus Storck himself - the company is based in Idstein near Frankfurt in Hesse - travelled to the Bavarian capital to celebrate with customers and friends in the Storck store. Although Storck has been operating as a mail order company for several years, it still has five speciality shops in Germany, including the one in Munich on Ottostrasse, not far from Stachus.
Paintwork worth seeing
As "gifts", Storck brought along the brand new Fascenario 5 and a model in a metallic blue paint finish that shimmered in the sunlight, with a special steering head logo to mark the 30th anniversary in Munich. When asked about this, Storck, in his typical enthusiastic manner, entered into an entertaining shop talk about paintwork. Storck countered the comment that although the shock orange of the Fascenario 5 is beguilingly beautiful, you might soon get tired of it and want a more subtle colour by saying: "Once you like a colour, you always like it. And what's more, we're currently planning matching bike clothing for it!"
Thomas Musch
Publisher
