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There are still nine Radlbauer shops in southern Germany, which were previously called this for reasons of tradition and are now being renamed Lucky Bike. In northern Germany, the shops have been called Lucky Bike since 2003. Lucky Bike was founded in 1994 by Thomas Böttner and Christian Morgenroth. Thomas Böttner is the son of the founder of Radlbauer, Klaus Böttner.
Organisationally and commercially, the two brands have been operating under the Lucky Bike name for a long time, with only the name and shop structure distinguishing them until now. Lucky Bike now comprises 30 bike shops throughout Germany as well as the online shop. The 1000 employees generate an annual turnover of 250 million euros.
The online shop for both brands was renamed Lucky Bike at the beginning of 2020. As soon as the customer searches for "Radlbauer", they are taken to a landing page that explains that Radlbauer and Lucky Bike belong together and they can still see and buy the same products.
Followed by a short interview with the two managing directors of Lucky Bike:
What does Lucky Bike stand for?
Christian Morgenroth: "Our brand essence and claim is: 'Simply the right bike'. We are trying to refresh the bicycle industry. The shopping experience with us is innovative and modern, the prices are low and the selection is huge. What's more, our advice is particularly intensive: our Lucky Guides are friendly experts who provide personalised service and the best advice."
What are the next steps for Lucky Bike?
Christian Morgenroth: "We are on our way to becoming the number one chain store in the German bicycle market and at the same time have a very good online offering. We want to continue to invest, grow and develop without losing our soul."
Radlbauer becomes Lucky Bike: What can customers in Bavaria expect?
Thomas Böttner: "We are particularly well positioned for rebranding because we have a high level of availability thanks to our nationwide network. So it's definitely worth coming by."
