Schwalbe began recycling its first bicycle tyres back in the 1990s and has been a pioneer in sustainability ever since. In the meantime, the tyre giant - advised by the inventor of the Cradle-to-cradle principleMichael Braungart - is working on a comprehensive, professional sustainability concept to ultimately make the entire company climate-neutral. We were able to find out how this is to be achieved during a visit to the new Schwalbe company headquarters in the Bergisches Land region.

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